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In order to best facilitate the creation of your billboard design, please fill in the following form with as much and as specific of information as possible. All fields are required.
What do we hope to accomplish, what part of the brand strategy will this program. Focus on only one objective.
Who is the intended target audience we want to move to take action against the objective? Keep it a very tight definition.
What is the one thing we know about the consumer that will impact this program. For this mini brief, only put the most relevant insight to help frame the consumer.
What do we want consumers to think, feel or do? Only pick one of these.
What's the most powerful thing you can say to get the response you want.