What is Automated Guaranteed?
Automated guaranteed is a type of programmatic advertising. It refers to the direct sale of reserved ad inventory between a buyer and seller, with automation replacing the manual insertion order (IO) process. This inventory is sometimes categorized as premium, reserved, guaranteed, first-look, direct sold or class-1. Automated guaranteed allows the media owner or publisher to regulate the price of inventory to buyers. It also gives buyers the ability to buy more premium inventory on a direct basis from the media owner or publisher, transparently. Media buyers and sellers can connect and transact in this manner via automated guaranteed marketplaces, such as Fliphound for out-of-home billboard advertising or sites like BuySellAds and Criterio for internet advertising. Also known as programmatic guaranteed, programmatic premium, programmatic direct programmatic reserved.
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