What is Eyes on Impressions (EOI)?
Eyes on Impressions (EOI)
Eyes on Impressions (EOI) is a metric derived from Geopath (formerly TAB Audit Bureau or TAB) to provide a more accurate account of how many people look at an outdoor advertisement. Displayed as a weekly metric in hundreds of thousands. Also known as out-of-home (OOH) impressions or more simply OOH impressions. For example, eyes on impression or EOI of 456,780 means 456,780 people look at a particular billboard in a given week.
Click here to browse the full billboard terminology glossary
The Fliphound Advantage
Pay-as-you-go with no budget minimum, on premium billboards
Upload your ads online and change them whenever
Plan, execute, and monitor outdoor billboard advertising campaigns in real-time