What is Geopath OOH Ratings?
Geopath OOH Ratings
The Geopath (formerly known as TAB) ratings system was designed to provide OOH advertising with credible metrics comparable other measured media. This is achieved with a sophisticated research program specifically designed to measure audiences who actually see advertising on OOH ads throughout the country. The integrated research method implemented incorporates research and expertise in the areas of circulation, visibility and eye tracking research, demography and trip modeling, and the building of powerful reach and frequency models.
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