Percent composition is the percent of the total audience for an outdoor display or schedule that a brand target demographic group comprise (e.g. 65% of the total impressions for Adults 18+ were Men 24-64).
Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!
Click to chat
Pay-as-you-go with no budget minimum, on premium billboards
Upload your ads online and change them whenever
Plan, execute, and monitor outdoor billboard advertising campaigns in real-time