What is Target Audience?

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Target Audience

A target audience is the demographic profile of people or consumers intended for an outdoor billboard advertisement who would most likely to be interested in your product or service defined by age, sex, race, ethnicity, income, lifestyle, brand/media consumption, interests, or purchase behavior; or some combination for any geographic definition. If you own a home improvement retailer, in its simplest form, your target outdoor advertising audience is property owners, both commercial contractors and residential homeowners.

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