Digital Billboards are “Driving” Customers to Auto Dealers
An increasing number of automotive dealers, service centers, and car companies are turning to digital LED signage as a solution for marketing and advertising. Whether you are in the industry of selling cars, trucks, farm equipment, other commercial vehicles, or provide aftermarket services billboards have the potential to connect with millions of motorists who may be looking for a new vehicle, used car, or need service.
These commuters typically only see billboards for a few seconds. For this reason, outdoor billboard advertisers usually rely on high definition, visual images and graphics to make an impact. The good news for the automotive industry is that a visual is all you really need. Sharp images are proven to motivate purchase decisions and are a great motivator for drivers who immediately compare their vehicle to the attractive and sleek image displayed on the billboard.
Whether drivers are sitting in rush hour traffic, or driving past your billboard each day on their way to and from work, you’ll have the ability to put a visual image in front of motorists when you want. Some digital billboard advertisers are also using day parting, dynamic messaging and leveraging real-time traffic condition triggers to display hyper targeted ads.Read a case study on how a regional collision repair center introduced its brand and promoted locations with digital billboards.