Religious Organization Billboard Marketing and Advertising

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59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

Digital Billboards Help Religion Keep its Important Role

Religious, church and faith based organizations throughout the United States are finding that digital billboards are a great way to engage and welcome new visitors.

According to the Hartford Institute of Religion Research, less than 20 percent of Americans attend church regularly and more than 4,000 churches close their doors each year. While there may be various reasons why people are not attending religious services, marketing shouldn't be one of them.

From informing the community of upcoming events to gaining new visitors, advertising plays a crucial role in keeping religious and faith based organizations alive and thriving. Digital billboards, specifically, give religion a platform to spread spiritual beliefs to a vast, diverse audience that may be interested.

"Although billboards are not necessarily going to convert anyone, they can be a starting point by influencing people to walk through the doors of the local church."
- Center for Church Communication

Promote Community and Fellowship

Advertising should be welcoming and should communicate to the audience that they are wanted at your place of worship. New church go-ers congregate for spiritual guidance, worship, inspiration, beliefs, family value, tradition, and to develop fellowship with other members of the community.

These are the people you can connect with by showing them your place of worship and encouraging their participation. Through testimony, invitations to join your service or knowledge of your beliefs, your marketing strategy can communicate that you're there for them.

Billboards are the perfect avenue for this type of communication to take place, as it allows contact with people who have never had any experience with church. It places the idea in the mind's of drivers, so that they remember you when they decide to seek out spiritual guidance, comfort or fellowship.

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Share Your Faith With All

People who do not currently belong to a faith based organization may have hesitations when it comes to joining a church, chapel, synagogue or mosque. Religious and church advertising and marketing needs to be thoughtful in order to reach the right audience.

Billboards are a safe way of introducing yourself without seeming too pushy for those who may be intimidated by faith. They act as a starting place and give direction for those who are truly interested in taking action and learning more.

Digital billboards are also easily integrated into an organization's overall media mix. They can take the message you're already spreading on your social media, direct mail and website and deliver it to a whole new audience of people. The cohesive message gives possible worshippers a strong understanding of your faith.

"Billboards are part of an identify campaign to get people to recognize the church exists."
- The Shreveport Times

Embrace new members of the community with Fliphound

You may not know where to start when it comes to tackling marketing with billboards. That's why Fliphound makes it easier than ever before. We help you find the locations that are best for your marketing goals, and we give you the freedom to choose how often your billboard shows and what you advertise on it.

With the ability to change your advertisements whenever you choose, you can ensure that you're connecting with the right people at the right time.

We know that your faith is important to you, and we want to help you make it important to others as well. Advertise your beliefs to your audience, and help them make faith a priority.

  • Welcome

    Invite in new members of your community who are in a time of need.

  • Introduce

    Communicate beliefs and get them interested in your faith.

  • Integrate

    Enhance your marketing efforts with a simple but clear billboard message.

  • Strategize

    Connect with people in the right places, at the right time.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about how billboards are being used to promote religious organizations:

"Times Square Church uses Billboard to Celebrate God"

"Church Billboard Raises Eyebrows"

"Churches turn to Billboards to Convey Messages"

The Value of Out-of-Home Advertising