Political Billboard Outdoor Advertising

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59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

Use Digital Billboards to Win Local, State, and National Elections

In today’s campaign world, political advertising is the key to winning, no matter if it is for the presidential race, the federal level for Senate or Congress or a state / local race for governor, mayor or school board president.

Out-of-Home (OOH) advertising has played critical roles over the years in helping candidates win in local, state and national contests. Fliphound allows candidates and their marketing/advertising agency teams to leverage digital billboard advertising to target voters with relevant and timely messages.

Outdoor billboard advertising and digital billboards are proven, effective and cost-effective media allowing candidates, campaign teams, and political action committees (PACs) to deliver high impact messages to different audiences. Learn how one congressional candidate leveraged outdoor advertising to beat out 6 candidates in a very competitive race (outdoor billboard case study). Community leaders can also use outdoor billboard advertising to promote causes or explain positions on local and regional votes and referendums.

Today's voters are online and mobile

To win, you need to be, too. Digital billboards are a tool for cutting edge campaigns and help campaign marketing teams reach voters in real-time.

Fliphound's all digital billboard platform offers campaign teams real-time flexibility and the ability to change messages on the fly, with no extra costs for message changes, something you can't do with traditional media.

Fliphound has made digital billboards more accessible than ever for political teams and provides unmatched flexibility to deliver real-time messages and integrate social media, geo-targeting, and other innovative marketing techniques.

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Political Advertising Campaign Spend and Costs

Fliphound is affordable and allows political teams to set their own budget and advertise during high drive times or specific days of the week.

Fliphound’s platform enables campaigns, supporters, PACs and users to support causes and campaigns with a user-friendly system. Fliphound accepts credit cards and is accessible 24/7.

Outdoor advertising costs less than radio, TV or print on a CPM basis and allows you to target voters and other audiences at the right time. Fliphound provides transparent pricing, location, proof-of-performance analytics, and the ability to measure campaign effectiveness. To learn more about how you can win votes with digital out-of-home (OOH) advertising campaign see a recent report by the Outdoor Advertising Association of America (OAAA).

National, state, local politicians and community leaders turn to Fliphound for affordable outdoor billboard advertising. Be sure to keep in mind Federal Election Commission and State Election Commission rules when launching your campaign.

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Fundraising and Building Your Organization

Fundraising is the lifeblood of any campaign and raising money is critical to every successful campaign. Outdoor billboard advertising and digital billboards provide you a cost-effective medium to reach supporters locally and nationally. Fliphound has helped drive more dollars to campaigns and allows you to engage those who matter most to your campaign or cause.

Reach your supporters when they’re looking for you — from different geographies or demographics. Turn their interest into email signups, donations and volunteer hours. Our digital footprint lets you reach soccer moms, young voters or specific ethnic groups with tailored messaging.

 

Why Fliphound?

Fliphound is perfectly designed for political campaigns and allows campaign professionals to: raise and lower ad spend when they want; target key districts, constituents and voters; pause and stop ad campaigns; manage campaigns on their time; and verify media placement to ensure all buys aired/ran as placed.

Fliphound helps you reach voters in a complex and fragmented media market with outdoor billboard advertisements that are always on, not subject to ad blocking technology and reach motorists that are looking for you. Fliphound offers unparalleled media flexibility unlike anything available from any other broadcast platforms.

Whether you’re new to the political process or a seasoned campaign veteran, Fliphound works with you to help you achieve campaign or fundraising goals. That is why leading campaigns and candidates choose Fliphound.

  • ADVANCED TARGETING

    Target individual, communities, statewide, or national markets easily.

  • REAL-TIME CONTENT

    Upload content in real-time to keep your content current.

  • FLEXIBLE ADS

    Change advertising on the fly to inform and engage voters.

  • INTEGRATION

    Incorporate real-time news, photos, and social media/Twitter feeds into your campaign.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Outdoor Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you're just getting started advertising outdoor for your political campaign, we recommend checking out the following very helpful resources to learn more about the advantages and tactics of billboard advertising:

Out-of-Home Billboard Industry Resources

Political Examples of OOH

Political Billboard Advertising (Video)

The Value of OOH Advertising