Announce Your Event to All with Digital Billboards
Are you responsible for advertising a special event, or perhaps launching a new store opening? How you advertise your company's event can play a crucial role in its success. One way that many professionals are guaranteeing success at their event is through the use of out-of-home (OOH) advertising. Digital outdoor billboards or LED signs, in particular, are being used as a creative way to convince a large, diverse audience to attend your upcoming event.
Special events can vary, depending on the type of business or organization that you work for. Are you a local church with an upcoming fundraiser? Perhaps you're a sports bar interested in attracting customers for your broadcast of the upcoming UFC fight or a local band. Or maybe you're a concert hall in need of promoting different performing arts events. Regardless of the type of event you're hosting, or the audience you're trying to reach, billboards have proven to be successful in promoting all types of events.
According to a study done by Arbitron National, 58% of drivers 18 and older learned about an event they were interested in attending because of a digital billboard. Without seeing the billboard, many of these potential attendees would never have learned of the event.