Give Your Production the Star Treatment with Fliphound
There’s no question that out-of-home (OOH) advertising and entertainment were made for each other, and digital media -- including digital billboards -- is continuing that trend. Overall, digital advertising for entertainment and media surpassed $6 billion last year, an almost 19 percent increase from 2014. Forecasters see that growth continuing through at least 2019.
Surprisingly, the two segments -- which are hard to analyze separately -- still account for barely 10 percent of the digital advertising done in this country. However, where the media has been used, it’s been highly successful promoting everything from new video games to movie trailers. It’s no wonder that such ads are frequent OBIE award-winners or that among the top spenders on OOH advertising are movie studios such as 21st Century Fox, Paramount and Walt Disney, TV networks including NBC and FOX, and cable moguls such as Comcast, HBO and Time-Warner.
Sure, it’s easy to think digital advertising, including digital billboards, is only for those big-bucks clients with access to the creative forces available in New York and Hollywood. However, with Fliphound that isn’t the case. With a little creativity and even a modest budget, you’ll have the same ability to put a high-resolution image in front of drivers at locations of your choosing. Whether you’re promoting a community theater production, a small-market television station or a summer concert series give yourself some star power and go with digital billboards.