Restaurant Billboard Marketing and Advertising

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58 percent of drivers who saw a billboard ad learned about a restaurant they later visited
-Arbitron 2009 Billboard Study Statistics

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Billboards are an affordable marketing and advertising medium and tool for restaurant owners and managers.

A quick drive through town shows that today’s hungry customers have many options for dining, carryout or drive thru. While some customers look to try something new, and others long for the comfort of their favorite dish, a large majority simply don’t know what they want to eat.

Out-of-Home (OOH) advertising can play a key role in helping make that decision. In 2015, restaurants ranked number four out of the top ten (10) spenders using Out-of-Home (OOH) billboard advertising, with McDonald’s being the top OOH advertiser of 2015 and 2014. Restaurants rank as the 9th most active and top spending Fliphound advertising customers and include fast casual, quick services restaurant (QSRs), fine dining, food home delivery, and drive through (drive-thru) restaurants.

While McDonald’s long time success may seem like a far-out goal for some restaurant advertisers, it’s important to acknowledge the role that billboards have played in their success. Whether your restaurant is part of a large chain, QSR, a regional restaurant or a local eatery, we know that digital outdoor advertising can work for you.

Reach Out to Drivers On The Go

When customers are hungry they want to find a place to dine that’s close by. Proximity matters to reach customers on the move.

This is where billboard's ability to reach drivers before they eat is important. Billboard advertisements show that your restaurant is nearby and directions on the billboard itself will make it easy to find. This can be especially crucial for out-of-town visitors or motorists who are unaware of your location. A 2013 Arbitron study, found that 40% of those who viewed an Out-of-Home (OOH) ad in the past month have visited restaurant (or store) they saw, with 26% of those having done so immediately after seeing the advertisement.

While location is important for digital outdoor advertising, so is timing. Our digital LED billboards allow restaurants to specifically target hungry crowds based off of the time of day and what you’re currently serving. Fliphound provides flexibility to set up breakfast ad messages for morning commutes, for lunch buffets, happy hours, or late night dining. Read a case study on how Burger King, a major and leading quick service restaurant (QSR), uses digital billboards to display special and real-time sales promotions to promote their sponsorship of a major league baseball team to drive traffic in-market locations.

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Keep Your Food Fresh and Your Advertising Fresher

Being in the restaurant industry doesn’t just mean having the freshest food. It also means keeping your customers updated on what is new with you and standing out from your competition.

Many restaurant operators who have already installed on premise digital signage solutions have seen the impact and benefits these display and visual solutions and images bring to the bottom line of their restaurants. According to a 2009 Arbitron Study, 58% of drivers who saw a billboard ad, learned about a restaurant they later visited.

Outdoor Billboards can be a great way to make drivers notice your new menu, hours of operation or specials. Drivers have a limited amount of time to see your advertisement, so it’s best to keep these things clear and concise. One of the easiest ways to do this is by using images.

Not only do images quickly communicate to customers, but they can also make them crave what you’re serving. Food photos images work. According to Business Insider, massive numbers of food photos are taken and many of these photos are taken of restaurant dishes. Use photos on your billboard ads to capture hungry eyes, and if you’re lucky, they might tweet a picture of their order out to their friends as well.

Fliphound: Because There’s No Need to Starve Your Ad Budget

Fliphound puts you completely in control. Whether you want a little outdoor advertising, or a lot, we have what fits your needs and help you optimize your out-of-home (OOH) ad campaign at an affordable price.

Fliphound provides advertisers access to an online nationwide digital and static billboard network. Restaurant owners can lease or rent premium billboard inventory or purchase advertisements on a local or national digital LED billboard network with the click of a mouse. Billboard advertising has never been this easy!

Fliphound’s online billboard marketplace and outdoor advertising platform allow you to control the frequency of your ads on digital billboards, as well as the content being shown. Let digital LED billboards work for your restaurant and help bring customers to you.

  • TARGET LOCALS AND TRAVELERS

    Drivers on the go can quickly find your location and see what you have to offer on the menu.

  • STAY UP TO DATE

    Promote new menus, get the word out on new locations, and display specials to the community.

  • DYNAMIC MESSAGING

    Get real-time flexibility with the ability to update specials, events, and hour of operation.

  • COST EFFECTIVE

    Get the most out of your buck and use digital billboards to reach drivers before they decide where to eat.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you're a restaurant owner who is new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about restaurant marketing, billboard advertising, get creative tips for billboard ads, and read billboard research or case studies:

Out-of-Home Billboard Industry Resources

Nielsen Digital Billboard Study
(includes ad recall data for QSRs and Pizza Restaurants)

Why is Billboard Advertising Important to Small Businesses?

National Restaurant Association: Marketing & Sales

Best Restaurant Marketing Blogs