Ad Agency Billboard and Outdoor Advertising

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You Don't Need to Be Big to Go Big with Fliphound

There’s a common misperception in the advertising industry that you have to be big to go big with billboards or out-of-home (OOH) advertising. It’s not just that only a small percentage of agencies are large enough to have an outdoor or OOH specialist on-staff, but billboards are often seen as an advertising medium for big clients with the big dollars to commit to long-term contracts.

Fliphound is an automated buying platform for outdoor advertising that gives the ~12,000 ad agencies the tools to incorporate digital billboards in their media mix, regardless of the size of the account or budget. Fliphound also appeals to the approximately 100+ OOH specialist ad agencies and hundreds of billboard ad brokers who are looking for want to incorporate online OOH buying into their service offerings.

Fliphound offers the largest online independent nationwide digital billboard network. Determine how billboards can carry your client’s message to the right customers at the right time and with the right message. Then, get real-time pricing, pick the billboards you want from an online map, develop your campaign and get your ads up in minutes. It’s simple, and affordable.

Digital Billboards Are Designed for Today's Marketplace

Let’s face it, today’s ad agency is far from the 1950s and '60s of "Mad Men". Don Draper and the gang never had to worry about Google ads, email blasts or search engine optimization. Still, clients expect their agencies to be strategy advisors who can solve their problems. That means someone who can see the entire field and use the best technologies to meet their current needs.

Many of today’s marketing mavens preach an integrated approach to advertising, whether it’s being done in-house or not. That means creating campaigns that are on-brand and cohesive across websites, social media and email, as well as offline channels like print, radio or other mediums. Not only does Fliphound let you expand your product line into billboards, but it makes you an expert in out-of-home advertising in the process.

Digital billboards – alone out of all traditional advertising media – fit with today’s active lifestyles. People are spending more time out of their homes, and out-of-home advertising helps you capture an audience on the move and in their vehicles.

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See Billboards in a Whole New Light

Whether you’re an SEO firm, a purely digital shop, a one man, boutique or medium-sized traditional agency, a media planner, an OOH media buyer, or even an in-house marketing specialist, Fliphound will give you the flexibility to plan and budget your digital billboard needs in a way to complement your online advertising initiatives.

Today’s advertising media isn't the only thing that’s new in this market. The decades-old practice of committing to ad budgets months in advance has been discarded in favor of new automated programmatic ad-buying platforms. More clients are seeking short lead times, maximum flexibility, a pay-as-you-go mentality and complete transparency. Fliphound offers all that, plus proof-of-performance analytics and the ability to measure campaign effectiveness.

With Fliphound, lead times are almost nonexistent, there’s plenty of flexibility in when and where your client’s message is seen because you pick the boards, and the times. There’s no contract, and it’s strictly pay-as-you-go. Fliphound will even help with the artwork if needed. Now that’s a 21st century way to look at billboards.

A Product You Want and Need, At a Price You Can Afford

Just as digital media have given new advertising life to smaller, less-entrenched businesses, Fliphound has helped democratize the out-of-home experience. Whether a client has money for one board or several, a full or every minute rotations, spot or scatter ad buys, it’s possible with Fliphound’s digital network.

Integrate social media with real-time outdoor advertising to build customer loyalty. Digital billboards can target both new and returning customers through engaging content. Or explore reaching different audiences with high-impact messages.

Billboards do stand out, which is why spending on them is continuing to grow while the amount directed at TV, radio and print is shrinking. With Fliphound, your ad campaign remains in your hands. You control the frequency and the placement based on your strategy for each client. Fliphound works with you to help you achieve your client’s goals, at a price you want to pay. It only takes seconds to get started. Check out our resources to learn how to be a digital billboard expert for your clients.

  • SIZE DOESN'T MATTER

    Fliphound works for large and not-so-large agencies.

  • BECOME A DIGITAL BILLBOARD EXPERT

    It’s fast and easy to use.

  • THE PRICE IS RIGHT

    No matter the budget, boards are available.

  • INTEGRATIVE

    Complements what you’re doing online – or off.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Billboard Advertising in general, don't hesitate to reach out.

Additionally if you are an agent or agency who is new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about the outdoor advertising, digital billboards or how ad agency’s use digital billboards:

What is Out-of-Home (OOH) Advertising

The Value of OOH Advertising

Extending the Reach of OOH Advertising (Video)