Digital Billboards are Revitalizing the Healthcare Industry
As the world of healthcare evolves nationwide, healthcare providers are turning to stronger advertising to help them stand out amongst competition. One way to ensure a powerful return on investment (ROI) is for healthcare professions to maintain a heavy visual presence. Out-of-home (OOH) advertising does this by exposing a large population to your hospital, clinic, or emergency room. Specifically, digital billboards and LED signs are cost effective tools that allow all fields of the medical industry to communicate and engage with patients at an affordable price.
A study from the Journal of Healthcare Management researched the effectiveness of billboards for healthcare organizations and found that of 1,640 patients surveyed, 63.6% were influenced to visit the urgent care center (advertised in the study) because of the billboards they encountered.
While drivers listening to radio ads tend to desire happy, entertaining news, billboards give the healthcare industry a platform to advertise more serious content. These advertisements ultimately become the call to action that reminds people to confront the health problems or concerns that they may have been putting off.