Design Brief Submitted

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Great copy and creative are key components of a successful advertising campaign.

While placement, location and timing are all important, good creative that elevates your brand, connects, and engages with customers can often be the difference maker. Simplicity and functionality are key to creating great outdoor advertising, billboard, and out-of-home (OOH) ad designs.

A billboard's main purpose is functionality. Creating a billboard is mainly about making it read. It is only after legibility has been mastered that creativity can follow.

Fill out a design brief below to get started...

Fliphound Billboard Design Brief

In order to best facilitate the creation of your billboard advertisement design, please fill in the following form with as much and as specific of information as possible.

Still need help or designing your own creative? Check out creative inspiration, Fliphound quick tips for out of home (OOH) and billboard design, billboard ad examples by industry, and guidelines and tools. Unless noted, all fields are required.

What do we hope to accomplish, what part of the brand strategy will this program. Focus on only one objective.

Who is the intended target audience we want to move to take action against the objective? Keep it a very tight definition.

What is the one thing we know about the consumer that will impact this program. For this mini brief, only put the most relevant insight to help frame the consumer.

What do we want consumers to think, feel or do? Only pick one of these.

What's the most powerful thing you can say to get the response you want.


Please provide us with a few ad examples for direction. Browse all examples here. Add the Reference Ids below.


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