Ad Agency Billboard and Outdoor Advertising

You Don't Need to Be Big to Go Big with Fliphound

There’s a common misperception in the advertising industry that you have to be big to go big with billboards or out-of-home (OOH) advertising. It’s not just that only a small percentage of agencies are large enough to have an outdoor or OOH specialist on-staff, but billboards are often seen as an advertising medium for big clients with the big dollars to commit to long-term contracts.

Fliphound is an automated buying platform for outdoor advertising that gives the ~12,000 ad agencies the tools to incorporate digital billboards in their media mix, regardless of the size of the account or budget. Fliphound also appeals to the approximately 100+ OOH specialist ad agencies and hundreds of billboard ad brokers who are looking for want to incorporate online OOH buying into their service offerings.

Fliphound offers the largest online independent nationwide digital billboard network. Determine how billboards can carry your client’s message to the right customers at the right time and with the right message. Then, get real-time pricing, pick the billboards you want from an online map, develop your campaign and get your ads up in minutes. It’s simple, and affordable.

Digital Billboards Are Designed for Today's Marketplace

Let’s face it, today’s ad agency is far from the 1950s and '60s of "Mad Men". Don Draper and the gang never had to worry about Google ads, email blasts or search engine optimization. Still, clients expect their agencies to be strategy advisors who can solve their problems. That means someone who can see the entire field and use the best technologies to meet their current needs.

Many of today’s marketing mavens preach an integrated approach to advertising, whether it’s being done in-house or not. That means creating campaigns that are on-brand and cohesive across websites, social media and email, as well as offline channels like print, radio or other mediums. Not only does Fliphound let you expand your product line into billboards, but it makes you an expert in out-of-home advertising in the process.

Digital billboards – alone out of all traditional advertising media – fit with today’s active lifestyles. People are spending more time out of their homes, and out-of-home advertising helps you capture an audience on the move and in their vehicles.

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Whether you’re an SEO firm, a purely digital shop, a one man, boutique or medium-sized traditional agency, a media planner, an OOH media buyer, or even an in-house marketing specialist, Fliphound will give you the flexibility to plan and budget your digital billboard needs in a way to complement your online advertising initiatives.

Today’s advertising media isn't the only thing that’s new in this market. The decades-old practice of committing to ad budgets months in advance has been discarded in favor of new automated programmatic ad-buying platforms. More clients are seeking short lead times, maximum flexibility, a pay-as-you-go mentality and complete transparency. Fliphound offers all that, plus proof-of-performance analytics and the ability to measure campaign effectiveness.

With Fliphound, lead times are almost nonexistent, there’s plenty of flexibility in when and where your client’s message is seen because you pick the boards, and the times. There’s no contract, and it’s strictly pay-as-you-go. Fliphound will even help with the artwork if needed. Now that’s a 21st century way to look at billboards.

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