Construction & Home Improvement Outdoor Billboard Advertising and Marketing

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59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

Don’t just Build Houses, Build Your Business

Today’s construction and home improvement professionals are turning to outdoor advertising and digital outdoor billboards as a way to connect with homeowners, DIYers, developers, land owners, landlords, and others who are in need of construction products or services. From roofing and landscaping to remodeling and painting, the construction industry offers many services that can (and should) be showcased to the public.

Because of their capability to easily change what is being shown, digital billboards are the perfect outdoor advertising platform for building your business.

Outdoor advertising and digital billboards are a great way to promote your brand, build name recognition, increase your businesses visibility and highlight product and services you offer.

By placing outdoor advertisements and billboard ads on busy streets, drivers will think of you when they need your service. See examples of how construction and home improvement businesses are using outdoor advertising: an Overhead Garage Door Company Using Outdoor Billboards to Increase Sales and a Solar Company Promotes New Products To Consumers

For creative inspiration and ad design ideas search construction and home improvement in Fliphound’s billboard artwork and ad creative gallery and library or see 20+ of the best and most effective outdoor billboard advertising ad ideas and examples for the construction, home improvement, landscaping and remodeling industry.

Click for more creative billboard ad examples

“Have two or three different versions of ads for your company and change those signs out
every two or three weeks.”
- Brad Humphrey, author of “The Contractor’s Best Friend”

Showcase Your Services and Professionalism

While many advertisers find out-of-home and billboards as an effective medium for brand advertising, many are learning that outdoor advertising can be an effective way to help businesses strengthen their reputations within the community. An article in the Small Business Chronicle cites the importance of highlighting professionalism and reputation in marketing construction businesses and services to customers. By showcasing your strengths, your marketing strategy can act as a way of enhancing your reputation.

Brag about the years of experience you have. Show smiling photos of your staff in clean-cut uniforms. Showcase recent kitchen, bath remodeling, or landscaping projects you have completed. Using visual images and photos on large format digital billboards are a great way to engage and position your business with new customers.

Looking to recruit new employees or recruit specific technical skills? Outdoor advertising and digital billboard advertising are a great way to brand your business and recruit plumbers, electricians, and other staff interested in new career opportunities.

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“73% of construction professionals wanted to increase their branding efforts in 2015.”
- 2015 Construction Marketing Association Survey

Construct Your Ads with Cost Efficiency

Outdoor advertising on static and digital billboards are popular with construction, remodeling, home improvement retailers, and landscaping companies because it works and is cost effective. Out-of-home (OOH) is the lowest cost advertising medium click to see how it compares to TV, radio, and print.

Fliphound's goal is to make out-of-home (OOH) and billboard advertising accessible, affordable, and effective for any size construction, remodeling, or home improvement company. Our pay-as- you-go model allows advertisers to run roofing ads after a storm or landscaping ads during the spring. Fliphound makes outdoor advertising easy and is the best partner for experienced and first time outdoor billboard advertisers.

Too busy satisfying your current customers to dedicate the time you’d like to finding new customers? No problem. When you’re on the ladder, cleaning out gutters or applying a fresh coat of paint, your outdoor billboards are doing the marketing work for you.

To find out how much billboards cost and get rate (pricing) information in 600+ cities access Fliphound’s billboard cost and impact calculator.

The Perfect Tool for Construction Advertising

Fliphound is the easy-to-use, affordable tool that your advertising toolbox is missing. With bright image capabilities, you have the platform to showcase your hard work to a large audience of possible customers.

Already using other marketing tactics? Let us show you how perfectly our billboards integrate into advertising campaigns to complement the marketing you’re already doing. Provide a consistent message across all of your advertising channels, and consumers will remember you in their time of need.

Adding out-of-home (OOH) billboard advertising to your other ad campaigns can increase the reach of TV by 18%, Radio by 45%, Social Media 212% and Mobile 316%.

It just takes a few clicks to get started, and you don’t have to pay until you’re ready to purchase. You have the control over where your ads go, what they show and how often they are seen. Billboard advertising is now easier than ever!

Showcase

Never stop showing the immense services you can provide to those in need.
Highlight Professionalism

Showcase your experience and convince consumers of the quality of your work.
Integrate

Provide a consistent message across all advertising as billboards compliment your media mix.
Never Stop Advertising

Let billboards advertise when you don’t have the time to seek out customers on your own.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Outdoor Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following helpful resources to learn more about how billboards are being used in marketing construction, home improvement and other related services:

Why You Should Use Outdoor Billboard Advertising

Billboards Do the Trick for Idaho Remodeling Company

Plumbing Company uses Humor and Billboards to Amuse Customers

Home Improvement Chain Uses Unconventional Billboards to Attract Attention