MAKING A CASE FOR DIGITAL BILLBOARDS
Attorneys and legal firms need to beef up marketing and advertising to expand their business. A 2014 survey by FindLaw indicated that more than 38% of consumers will conduct online research to evaluate an attorney or legal services before hiring them so having a strong internet presence is critical. But, what gets would-be clients to their online sites? One solid answer is adding electronic signs or LED billboards from Fliphound to your marketing strategies.
A good website can do a lot for a marketing strategy, but how do you drive new clients to your website. That’s where traditional advertising -- can fit into a law firm marketing plan. While television advertising, radio advertising, print advertising, even Yellow Pages have taken hits in popularity and results in recent years, not only is outdoor billboard advertising tried-and-tested, but its numbers continue to grow as people spend more of their waking hours away from home in their vehicles. Spending on out-of-home advertising grew 2.6 percent in from 2015 to 2016, while sales of other traditional media except for TV are flat or declining.
Fliphound brings billboard advertising to the 21st century. Not only does Fliphound offer the visual appeal of LED billboards and displays, but it’s quick, easy and affordable. You design your message, choose where you want it to be seen, select the billboards from the inventory of the largest independent nationwide digital billboard network, and your ads are up and running in minutes.
Billboard advertising can be a game-changer if used and executed well. The right location and the right message can put any legal practice in the public eye and keep it there. Fliphound enhances your online legal marketing initiatives. Not only are you guaranteed transparent pricing and proof-of-performance analytics so you can measure your campaign’s effectiveness, but Fliphound offers online templates and design guidelines to help you get your message across in the best way possible.