Religious Organization Billboard Marketing and Advertising

Outdoor and Digital Billboard Advertising Help Religion Keep its Important Role

Religious, church and faith based organizations throughout the United States are finding that outdoor advertising and digital billboards are a great way to stand out, engage and welcome new visitors.

Out-of-home (OOH) and digital billboard advertising are proven and affordable tools for the more than 330,000 churches, mega-churches, synagogues, mosques, and religious organizations in the USA (approximately 6,000+ per state) to deliver high impact messages to different audiences.

According to the Hartford Institute of Religion Research, less than 20 percent of Americans attend church regularly and more than 4,000 churches close their doors each year. While there may be various reasons why people are not attending religious services, marketing shouldn't be one of them. Thousands of local churches use Fliphound and outdoor advertising for advertising and marketing.

From informing the community of upcoming events to gaining new visitors, advertising plays a crucial role in keeping religious and faith based organizations alive and thriving. Out-of-home and digital billboards, specifically, give religion a platform to spread spiritual beliefs to a vast, diverse audience that may be interested.

For creative inspiration and outdoor ad design ideas search religious organizations in Fliphound’s billboard artwork and ad creative gallery and library or see 20+ of the best and most effective outdoor billboard advertising ad ideas and examples for churches and religious organizations.

Promote Community and Fellowship

Advertising campaigns should be welcoming and should communicate to the audience that they are wanted at your place of worship. New church go-ers congregate for spiritual guidance, worship, inspiration, beliefs, family value, tradition, and to develop fellowship with other members of the community.

These are the people you can connect with by running outdoor billboard advertising campaigns that display ad images (or photos) of your place of worship, your address and location, web site or Facebook page, schedule of your services or masses, and encouraging their participation. Through testimony, invitations to join your service or knowledge of your beliefs, your marketing strategy can communicate that you're there for them.

Outdoor advertising and billboards are the perfect avenue for this type of communication and audience engagement to take place, as it allows contact with people who have never had any experience with church. It places the idea in the mind's of drivers (or your target audience), so that they remember you when they decide to seek out spiritual guidance, comfort or fellowship.

Outdoor advertising is also a medium you can afford. Outdoor advertising and billboards (OOH) are the lowest cost advertising medium (on a CPM basis) click to see how it compares to TV, radio, and print. Fliphound, your online outdoor media specialist, connects church and religious advertisers to digital billboards at any price-point to making outdoor advertising easy.

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People who do not currently belong to a faith based organization may have hesitations when it comes to joining a church, chapel, synagogue or mosque. Religious and church advertising and marketing needs to be thoughtful in order to reach the right audience.

Out-of-home and billboard advertising are a safe way of introducing yourself without seeming too pushy for those who may be intimidated by faith. They act as a starting place and give direction for those who are truly interested in taking action and learning more.

Churches can use out of home advertising and digital billboard advertising in combination with social media advertising, mobile advertising, and online advertising or tradition TV or radio media campaigns. Adding out-of-home (OOH) billboard advertising to your other ad campaign activities can increase the reach of TV by 18%, Radio by 45%, Social Media 212% and Mobile 316% and help you reach a new audience of people. A cohesive message gives possible worshippers a strong understanding of your faith.

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