Automotive Billboard Outdoor Advertising

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59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

Digital Billboards are “Driving” Customers to Auto Dealers

An increasing number of automotive dealers, service centers, and car companies are turning to digital LED signage as a solution for marketing and advertising. Whether you are in the industry of selling cars, trucks, farm equipment, other commercial vehicles, or provide aftermarket services billboards have the potential to connect with millions of motorists who may be looking for a new vehicle, used car, or need service.

According to a Nielsen study, 58% of the people who plan on buying a car are frequent drivers and 65% of them commute to work.

These commuters typically only see billboards for a few seconds. For this reason, outdoor billboard advertisers usually rely on high definition, visual images and graphics to make an impact. The good news for the automotive industry is that a visual is all you really need. Sharp images are proven to motivate purchase decisions and are a great motivator for drivers who immediately compare their vehicle to the attractive and sleek image displayed on the billboard.

Whether drivers are sitting in rush hour traffic, or driving past your billboard each day on their way to and from work, you’ll have the ability to put a visual image in front of motorists when you want. Some digital billboard advertisers are also using day parting, dynamic messaging and leveraging real-time traffic condition triggers to display hyper targeted ads.Read a case study on how a regional collision repair center introduced its brand and promoted locations with digital billboards.

Digital Marketing Brings Cars to Life

In 2015, the auto industry was the second-largest digital ad spender in the United States, spending 7.3 billion dollars on digital advertising. Digital LED billboards are a great way to compliment advertising campaign efforts, and they can also be much cheaper and more efficient than TV or radio advertising, delivering a significantly lower cost per impression (CPM).

While many car dealers and private car sales rely on traditional media marketing, such as television and print media, research shows that consumers are more heavily exposed to out-of-home advertising.

Billboards simply have a competitive edge. Posterscope, a leading out-of-home specialist agency, reports that 50% of surveyed respondents agree that digital screens bring a car to life. With vivid image quality and life-like size, this is something that magazine advertising or radio advertising have a much harder time at accomplishing. Billboard ads are the last message a customer sees before walking onto your lot to make a purchase decision. It’s important to strategically place ads near your dealership to keep your business at the front of the consumer’s mind.

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“87% of people who consider themselves car aficionados notice ads on roadside billboards.”
- Posterscope

Bring Bumper to Bumper Traffic to Your Business

Fliphound understands that you want to bring the traffic to your business. Part of driving that traffic is targeting and engaging the right people.

Millennial consumers are very interested in purchasing vehicles. This target audience is often overlooked but can be a great advertising opportunity as they prefer digital platforms. They are an information-seeking generation who appreciates a consistent brand message -- something that can easily be delivered through the use of billboard LED advertising.

We’ve seen billboards used to showcase fuel efficiency, size, motorhomes, automotive repairs and fancy rides. Whatever your advertisement ideas entail, Fliphound has the digital capabilities to bring them to life.

Rev Up Your Advertising With Fliphound

Automobiles are constantly changing and improving, and so should your advertising. Out-of-home advertising is on 24/7/365, can be integrated with your internet and social media campaigns and is the perfect mass medium for new and used car dealers. Here at Fliphound, we have easy-to-update billboards that will put you behind the wheel of your ads.

Fliphound’s online nationwide digital billboard network makes reaching drivers and car buyers easier than ever. Let us help you stand out from the competition. Whether you’re seeking help with your overall vehicle branding, or needing to increase auto sales, our digital billboards will drive customers right onto your lot.

  • Branding

    Make an impression. Showcase deals and new inventory to create customer recognition.

  • Direct traffic

    Let drivers know where you are.

  • Save Time

    Manage your own campaigns and create messages in the matter of minutes!

  • Bright Lights, Big Impact

    Capture attention while promoting leasing options, automotive services, rebates, and much more!

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about automotive vehicle marketing and billboard advertising:

Fliphound Effective Billboard Advertising: Automotive Industry

Automotive Advertising Turns Digital

Porsche Car Recognition Billboard Campaign

Audi vs. BMW Billboard War

Out-of-Home Billboard Industry Resources