Education Billboard Advertising

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59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

Earn Highest Honors with Billboard Advertising

It doesn’t take an advanced degree to know there are more ways than ever to reach potential students. Today more universities, colleges, trade school, private and religious schools and even public schools are looking for new ways to stand out. Whether you’re looking to reach students, parents, alumni, even potential employees or would-be donors, one thing these diverse groups are all likely to share is time driving. And, nothing reaches a driver like digital billboards.

Not everyone thinks of Out-of-Home (OOH) advertising when it comes to marketing education. Those who do report outstanding results, whether it’s publicizing a new program or an award-winning faculty member, seeking new students, faculty or staff, or doing a little branding. Just ask the University of Missouri, which used billboards to publicize its move to the Southeastern Conference (SEC).

Digital billboards are an effective and proven medium that allows schools, and their supporters, administrators and departments to deliver just the right message at just the right time to a wide variety of audiences.

People can't help but see them, you can't change the channel if you're driving
Andrew Grinch, Associate Athletic Director at University of Missouri (Mizzou)
The Kansas City Star 2013

Take Your Message Beyond What's Online

Just about everyone agrees that the best ways to reach young people today are through electronic media, and not just a school’s website. As an audience, they want what’s new and fresh, and digital billboards offer that. Not only are they colorful and dynamic, but with Fliphound, what you see today doesn’t have to be what’s there tomorrow – or even later today.

Social networking, podcasts, virtual tours on YouTube, even live chats are routinely used by private schools and universities. The funny thing is, a survey by Crux Research shows that young people (18-34) have more trust in and pay more attention to posters and billboards than all but one other ad medium. They’re tuning out pop-ups and banner ads.

Digital billboards can keep the people who count in the know about what’s happening at your school. Tell commuting parents when you’ll have a recruiter in their town or neighborhood. Let in-town alumni know about an upcoming special event. Spread your good name wherever digital billboards are available.

Learn about purchasing options...

Fliphound: Leading the Class in Digital Billboards

Fliphound’s expertise is in connecting advertisers to digital billboards at price points that work for them. Whether your need is billboard space for a few hours, a few days or a few weeks, Fliphound can connect you with digital billboards that have space available in the places you want to be.

Digital billboards complement other online advertising. Not only are they a proven and affordable way to stand out from the crowd, but OOH advertising costs less than radio, TV or print on a CPM basis, and allows you to reach audiences at just the right time. Fliphound works with you to make buying billboards easy.

Even if your budget is limited, you’ll only spend enough to accomplish your immediate goal. If you’re seeking funds for construction of a new dorm or building, Fliphound can extend your outreach to the big donors and raise your profile at the same time. If the football cheerleaders are having a carwash to raise money, a couple hundred dollars can easily promote that event, too.

Marketing Professionals Love Fliphound

Fliphound is a marketing and advertising tool that lets schools integrate outdoor advertising into their overall media mix. It’s designed with flexibility in mind. Schools can target key groups by neighborhood or community, manage advertising campaigns on their own time and verify placements.

It’s also easy to use. It can take only minutes to get started. Payment is done by credit card, and you don’t pay until you’re ready to buy. Best of all, you can change or stop your ads at any time. If you have any questions, don’t hesitate to reach out.

  • ADVANCED TARGETING

    Reach students, parents, alumni or potential donors in your community or a key recruiting area.

  • UP-TO-DATE CONTENT

    Bragging about the basketball team? Tell people last night’s score.

  • FLEXIBLE

    Remind people of today’s activities, including changes.

  • INCLUSIVE

    Can complement your other marketing media, including social media.

Ready to get started?

It only takes minutes to get started, and you don't even need to enter your credit card until you're ready to buy! If you have any questions about Fliphound or Billboard Advertising in general, don't hesitate to reach out.

Additionally, if you're an educator or member of a school's marketing team who is new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about educational marketing and billboard advertising:

The Value of OOH Advertising

Out-of-Home Advertising: Take Your Message Further

50 Must Read Higher Education Technology Blogs

Why Marketing Strategy Matters in Higher Education