Billboard Advertising Cost and Audience Targeting Calculator

59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study

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The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data

Outdoor Billboard Advertising Cost, Planning & Marketing Tool

Fliphound's goal is to make out-of-home (OOH) and billboard advertising accessible, affordable, and effective for a broad range of industries and consumers. Fliphound operates the largest nationwide online digital billboard network and provides advertisers access to hundreds of premium billboard locations reaching millions of people on a daily basis. Hundreds of advertisers have executed thousands of campaigns on Fliphound since we launched our ad buying software platform in 2013.

Adding outdoor advertising or out of home advertising to your media mix extends reach and definitely adds impact.

When OOH is added to a media plan, it can increase reach of the overall campaign:

  • TV campaigns by 18%
  • Radio campaigns by 45%
  • Web campaigns by 68%
  • Social campaigns by 212%
  • Mobile apps by 316%
Source: Touchpoints USA Billboard Study, 2012

Planning a billboard, outdoor advertising or out-of-home (OOH) campaign? Fliphound’s free media planning tool and calculator provides local pricing, CPM, and rate information to outdoor billboard advertisers, advertising agencies, advertising marketing professionals, SEO, Internet, Social Media, Web and digital media agencies. Fliphound's billboard advertising calculator lets advertisers and business owners test various scenarios using different variables including: reach, frequency, budget, audience, number (#) of billboards, daily effective circulation (DEC), traffic count, monthly-weekly-daily impression, ad retention, and budget parameters to calculate and determine how much it costs to create and execute effective digital billboard campaigns in specific markets or cities (in a future version we intend to incorporate GRP, TRP statistics). Fliphound provides complete pricing transparency and estimated net outdoor advertising pricing for advertisers and media planners in more than 600 different cities and markets.

Our goal is to provide smart tips to media buyers and advertisers by answering the following questions:

  • How much does it cost to advertise on a digital billboard?
  • What is the average cost or rate for a billboard in your market or city?
  • What is my net rate or cost for billboard advertising?

Fliphound's rule of thumb and our recommendation is that outdoor billboard advertising campaigns run for three or more months to be most effective.

Looking for creative ideas, inspiration or need creative help check out Fliphound's outdoor advertising gallery to see examples of effective outdoor billboard ads from various industries and advertisers.

Fliphound makes digital billboard advertising easy!