Digital Billboards Invite the World to Your Door
Billboards have always played a role in promoting the hospitality industry. Thousands of resorts, hotels, airlines, tour companies and travel service providers use billboards and outdoor advertising, in addition to internet and print advertising, to connect with travelers and guests. Whether you’re offering travel packages, promoting loyalty programs, marketing a small hotel, resort, casino or conference center, or are a meeting and event planner, you’ve probably at least thought about billboards.
Digital billboards offer immediacy and flexibility that adds spice to whatever aspect of the hospitality market you’ve decided to promote. Want to promote your website? Perhaps you’d rather tell them about new guest rooms or new ownership or upgraded connectivity or target potential guests hoping to blend business and pleasure. Maybe you’re generating a little publicity by sponsoring a local charitable event. You can even use billboards to recruit staff. Whatever your message, with drivers spending up to 15 hours a week in their vehicles, billboards offer a premium way for travelers to see your message in a way they can’t ignore.
Sure, drivers may only see your message for a few seconds as they’re driving by. But, unlike many other industries, marketing for resorts and travel services relies on high-resolution images. A well-chosen image and a few words with impact and that’s all that’s necessary to get viewers minds off their commutes and thinking about places they’d rather be, whether it’s for a long weekend, a longer vacation (or local staycation), or just someplace away from the office for that next seminar or team-building exercise.