April Billboard Advertising & Marketing Ideas

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Increase Likability and Recognition with April Fools' Day

April Fools' Day may not be thought of as a big advertising holiday, but for years, companies have been bringing attention to their brands with humorous pranks. Use this time as an opportunity to bring some fun to your advertising. Customers are not always in the mood for serious, straight-forward business. Show off the personality of your brand and invite engagement by catching their attention on our billboards. We have many billboard and creative resources that can help you design the content of your messaging for this silly holiday. Getting consumers to laugh can be the first step in gaining the attention of new potential customers.

Spring home improvement and home sales

The warmer spring weather makes April a great time for advertisers to target homeowners. As residents get in the mood for spring cleaning, maids, cleaning services and home improvement retailers have an opportunity to connect with a larger and interested audience. Americans spent $359 billion dollars on home improvements just during 2009-2011 on a variety of services including landscaping, roofing, and remodeling. Learn how home improvement retailers are using digital signage and LED billboards to increase sales and promote new products. Showcase air conditioning services, great buys on furniture, or special deals for construction and remodeling to potential customers. Spring is also the strongest time of year for home sales, if you are a real estate agent and broker looking to reinforce your name and brand with prospective buyers and sellers billboards are a proven marketing tool - to learn more see real estate billboard advertising.

Promise Savings to Pocketbooks this Tax Season

Make the most of the tax season by marketing your services on our billboards for financial services professionals. Strategically place billboard advertisements in locations that receive high exposure so that you get the most out of your advertising dollars. Use memorable promotions with catch phrases to bring in motorists driving in your target markets. For example, words like "Max Refund Guaranteed" are sure to catch the attention of anyone sitting in traffic or cruising along. While tax season starts much earlier than April, ⅓ of Americans wait until the last minute to file their taxes. So launch your billboard campaigns early, but keep them going until it's time to file for an extension.

Find the Highest Exposure for your Earth Day Events

Each year a number of events are hosted globally in honor of Earth Day - giving many organizations and nonprofits a chance to advertise on our special event billboards. Whether your company is making small changes to "go green" or plans on launching a full campaign around Earth Day, billboards can be an affordable way to communicate your business or brand's activities to a large audience. This is especially helpful if you are hosting an event for Earth Day and want the whole community to be invited. With digital billboards, you have complete control of when your ads run. No one should have to waste advertising dollars by having a billboard ad that is still on display after an event has passed.

Get your Billboards Into Shape

Each April the World Health Organization (WHO) celebrates World Health Day. As this recognized day spreads global health awareness, you can leverage it as a way to bring awareness to your brand or products. Inspire motorists who want to improve their health by creating billboard campaigns centered around this day. This is easy to do with healthcare billboard ads for hospitals, clinics, chiropractic centers, and more. Gyms and nutritional programs can also leverage this day as a way to motivate individuals to exercise their way to better health. Swimsuit season is quickly approaching as well!

That's not all that is going on in April.

While we have covered the main things going on in April, there may be other holidays during the month that would suit your business's specialty better. Check out what else is going on during this month, and contact us if you have questions on how to center your advertising around these days.

Passover (varies)

National Siblings Day (April 10)

Thomas Jefferson's Birthday (April 13)

Administrative Professionals Day (varies)

Arbor Day (last Friday in April)



Want to find out what's going on in the other months? Check out our monthly advertising calendar.

Ready to get started?

It only takes minutes to get started on Fliphound. Click on our national network map that includes premium digital LED billboard inventory from leading independent operators and select the location or sites to reach your target audience. If you have questions about Fliphound or billboard advertising, need help with creative or making your first billboard advertisement, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about billboard marketing and advertising

Fliphound Resources

Out-of-Home Billboard Industry Resources