February Billboard Advertising & Marketing Ideas

Brighten the Groundhog's Shadow with Billboards

Groundhog Day may not be a big retail holiday, but it is a great time for companies to bring some fun to their billboards. With digital image capabilities, you can change your billboard message often - helping to avoid that "groundhog" effect of having the same advertising over and over. Use this time to creatively connect with consumers and test drive holiday sales campaigns before the big holidays hit. Retailers can even base their fashion advertising around whether or not Punxsutawney Phil sees his shadow. Longer winter? Advertise sweater and coat closeouts. Early spring? Use retail billboards and a fun groundhog theme to launch your spring fashion early.

Fighting Heart Disease while Promoting your Business

National Wear Red Day is a chance for American companies and citizens to join in the fight against heart disease. Bring some red color to your advertising and help your company gain recognition from the many people who are associated with heart disease in America. This national day of awareness can be a great campaign theme for healthcare billboards advertising, hospitals, and clinics, as well as for nonprofits who are hoping to raise money or awareness. Heart disease is the leading killer in the United States. By bringing attention to the signs and symptoms of heart attacks, billboards could even save lives.

Kick Off Campaigns for the Super Bowl

Super Bowl Sunday is notorious for the pricey television commercials that air during the game, but luckily for you, you don't have to spend a fortune to make the most of Super Bowl Advertising. Cost-efficient billboards can reach the many drivers and football fans who are either hosting or attending a Super Bowl watch party for their favorite NFL team (advertise to motorists before and after the game). From snacks and drinks to apparel and entertainment, Super Bowl-related consumer spending is estimated at $14.31 billion. Retail billboard, media and entertainment billboard, and technology billboard advertising can help companies show consumers how they should be preparing for the big game. Super Bowl Sunday is the first Sunday of February. So make sure you plan ahead, and launch your outdoor, internet, and other media advertising campaigns during the end of January.

Help them Fall in Love this Valentine's Day

Some people love it, and some people hate it, but one thing is for sure: advertisers should market big for Valentine's Day. 62% of adults say they celebrate this romantic holiday, with an average of 17.6 billion dollars being spent each year. Cards, flowers, candy, jewelry and more can be advertised to a large audience at an efficient price with romantic retail billboard ads, and restaurants can use billboard advertising to remind couples that they should make reservations ahead of time. Even if you are not in the business of selling romantic gifts and getaways, you can use billboards to target the single folks. Help them not to feel left out by inviting them to engage with your brand or products this Valentine's Day season.

Wish Washington a Happy Birthday with Billboards

Digital billboards play a monumental role in driving consumers to the numerous President's Day sales that take place during this weekend each year. President's Day may honor the many great leaders our country has had, but consumers look forward to this day as a way to save with big markdowns and sales. For this reason, your retail billboard, or automotive billboard ads should communicate a clear message of what great deals you plan to offer. Get people excited to shop and attract their attention with the vivid image capabilities that digital outdoor advertising offers. It may be George Washington's birthday, but motivate shoppers to celebrate as if it were their own. If you are celebrating a birthday or other special occasion use our FlipCard templates to create a personal message or someone special.