January Billboard Advertising & Marketing Ideas

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New Year, New Business

Make an impression on the first day of the year and get people talking about new products, discounts, deals, and offers. It doesn't matter what industry you specialize in because we've got the billboard for it! Everyone will be ready to start their New Year's resolutions during the first week of January, which means big bucks for health, fitness, gym centers or clubs and personal trainers. Our billboards for small business advertising can help you boost brand visibility or promote individual and family memberships or new fitness equipment. Restaurants can advertise new location details, and car dealerships can attract buyers with new financing options check out automotive billboards. Customers are looking to try new things at the start of the year, so grab their attention while you can!

Donate Time and Save your Business

Customers love supporting brands that sponsors good causes. National Blood Donor Month is the perfect time to engage with your audience while building your brand or promoting products. Get involved within your community and drive traffic to your business by holding blood drives. Healthcare providers, hospitals, pharmacies, and medical centers can also use this month to raise awareness about blood donations and promote healthcare services. Hospitals and local blood banks can now communicate with patients or potential donors with digital billboards for healthcare advertising, and local organizations can place donation ads on our billboards for non-profit advertising.

Do you have a Dream for your Business?

We'll help make it a reality and help you advertise special deals, discounts and offers on Martin Luther King Day. Martin Luther King Day is an important day that celebrates a prominent figure in our history. Appeal to diversity and demonstrate inclusion by making note of Martin Luther King Day and run your ads in areas with high volumes of traffic or target neighborhoods and city districts with diversity. A little recognition goes a long way, and billboard ads can create brand awareness for your business or retail store.

Thank your Customers and Welcome New Business

Reinforce brand loyalty for National Thank Your Customers Week by offering customer appreciation discounts or limited freebies on menu items. Promote a sale if you are in the retail business and offer a sign-up bonus to new customers if you are a small business owner. Reach out to your customers and thank them for their business. When customers feel appreciated, they are much more likely to return or stay with your products and tell their friends! Let your business work overtime by running your ads around the clock on our billboard network.

Cash in on Profits with Chinese New Year

Chinese New Year is a 3-day event based on the Lunar calendar and is celebrated with gambling, food, gifts, and money exchanges. Casinos and banking centers see a high increase in traffic during the month of January for this cultural holiday, and millions of people will always be traveling via road or air. Casinos, hotels, and airlines can take advantage of this month to run promotional offers on our billboards for hospitality and leisure advertising to attract business and customers.

That's not all that is going on in January.

While we have covered the main things going on in January, there may be other holidays during the month that would suit your business's specialty better. Check out what else is going on during this month, and contact us if you have questions on how to center your advertising around these holidays.

Orthodox Christmas (Jan. 7)

Customer Service Day (Jan. 17)

Thank Your Mentor Day (Jan. 22)

Tu Bishvat (varies)

International Creativity Month

National Eye Care Month

Cervical Cancer Awareness Month

International Quality of Life Month



Want to find out what's going on in the other months? Check out our monthly advertising calendar.

Ready to get started?

It only takes minutes to get started on Fliphound. Click on our national network map that includes premium digital LED billboard inventory from leading independent operators and select the location or sites to reach your target audience. If you have questions about Fliphound or billboard advertising, need help with creative or making your first billboard advertisement, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about billboard marketing and advertising

Fliphound Resources

Out-of-Home Billboard Industry Resources