July Billboard Advertising & Marketing Ideas

Light up the Sky with Billboards this 4th of July

Fireworks may fill the sky on the night of independence day, but businesses should fill the sky with advertising messages in the nights leading up to July 4th. Digital and LED billboards, in particular, are a great way to capture the attention of the 76% of Americans who celebrate this holiday with their family and the approximately 42 million motorists that travel at least 50 miles during the holiday weekend. Special events billboard advertising can lead spectators to firework shows, retail billboards can show off festive red, white and blue attire, and advertising local grocers can help target the Americans who collectively eat more than 150 million hot dogs over the holiday weekend. Americans look forward to this holiday all summer long, and so should you.

Bring some French Flair to Your Advertising

Once America is done celebrating its day of Independence, it is then time to celebrate France's Bastille Day on July 14th. While this is a national holiday in France, there are many places in the United States that celebrate France's storming of Bastille as well. From parades and festivals to fireworks and dining, this holiday's celebration often lasts all weekend long. If your business is in a city notorious for hosting Bastille Day festivities, this is a great time to highlight the French culture on retail, restaurant and event billboards. Help residents celebrate like the French by showcasing French liquors and authentic French cuisine on digital LED billboards.

The Weather is Hot, Make Your Advertising Hotter

Recently, July has been the hottest month of the year for the United States. What does this mean for advertisers? It means you have the perfect opportunity to show consumers how they can beat the heat. During this time, community pools and waterparks should advertise heavily, and air conditioning companies should dedicate a little more to their outdoor or out-of-home (OOH) advertising budgets. By exposing your advertising message to audiences in advance, you will be on everyone's mind when the record-breaking temps hit. July even has observed "air conditioning appreciation days" that are perfect to leverage fun marketing campaigns around.

Utilize Vacationers to Expand Your Audience

Airlines, hospitality, and destinations are the usual things that come to mind when thinking of vacation advertising. But even if you are not in the travel industry you can still advertise to vacationers by targeting out-of-towners who are currently staying in your city. July is the most popular month for summer vacations, meaning there is likely a new audience to advertise to right in your area. These people have to eat but may not know where the best restaurants are. They may want to shop, but need directions to the mall. That is where restaurant billboards and retail billboards do their job. Outdoor advertising allows you to catch travelers on their drive through town, making you the deciding factor in where they choose to spend time and money on their stay.

Watch how Political Advertising Earns Votes

The Democratic and Republican National Conventions are held around this time during election years to announce the nominees for President and Vice President of the United States. This is an important time for advertising platforms, as the U.S. Presidential political ad spending for 2016 alone is estimated at $6 billion dollars. Outdoor political ad spending has increased in recent years as well, making political billboard advertising something to consider. If you are running for mayor, judge, or another local office, learn from the presidential campaigning season and see how out-of-home (OOH) and outdoor advertising can make all of the difference in reaching your local audience of voters.