May Billboard Advertising & Marketing Ideas

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Celebrate Sales as they Celebrate Cinco De Mayo

If you have a restaurant, grocery store, bar, or party store, you should use digital billboards to target the many people who celebrate Cinco De Mayo. This heavily celebrated holiday brings increases to food and alcohol sales each year, but for the sales to be coming to you, you have to make sure your products, services, and special offers are being advertised efficiently. Take advantage of the high exposure that billboards receive, and showcase your Mexican cuisine, cooking ingredients, or party supplies to all of those who celebrate the Mexican culture. Restaurant billboard advertising can even be the deciding factor in where people decide to gather for the holiday.

Make Money while Making Mom Happy

May isn't just a great month for mothers; it is also a great month for businesses. Americans spend approximately $20.7 billion dollars on Mother's Day gifts each year, making it the third largest retail holiday. By getting your ads up in time and using the keyword "Mother's Day" in your advertising, you can be one of the many businesses who experiences increased sales. Retail billboard advertising, specifically, is a great way to showcase products that mom will love, and billboards with images of jewelry, flowers or restaurants can help lead drivers to your location. Everyone wants to make mom happy. Show consumers how you can help.

Take Your Advertising Outdoors for Memorial Day

Advertising during Memorial Day weekend can be a great way to extend honor to veterans while also catering to those with special plans for the three-day weekend. Many Americans use this time for BBQs, camping, and other outdoor fun. Your advertising can feed off these feel-good vibes as people begin to get excited about summer. Bring attention to your weekend events with special event billboard advertising or point them in the direction of the best food and recreational activities around. Many car buyers are out on Memorial weekend make sure they know what discounts or incentives you are offering during this high sales volume weekend. If your consumers are spending the weekend outside, your advertising should be outdoors too.

Give Graduation Gift Ideas

Each May, millions of Americans graduate from either high school or college. With graduation, comes graduation presents, graduation parties, and the opportunity for businesses to increase sales. Cash in on this exciting time by targeting consumers who know someone who is about to receive a diploma. Car dealerships can use automotive billboard advertising to show off cars that would make great graduation presents. Technology companies can use technology billboard advertising to show off the latest mobile phones, laptops and gadgets that high school graduates may need before college. Some people may even choose to display congratulatory messages to graduates using personal billboard messages.

School is Out, Summer Advertising is In

The start of summer vacation is the perfect time to reach parents and families with outdoor advertising. Parents look for ways to keep the kids occupied once school lets out, giving you the opportunity to show them where they should spend their money. Whether your business is a local attraction, pool, summer camp, or retail store, vivid images on digital billboards are sure to catch the attention of the young ones in the backseat. Capture the eyes of the kids, and satisfy the wallets of their parents by advertising your special offers. This is also a great time to use billboards about travel or hospitality to reach those families who are preparing to go on a vacation.

That's not all that is going on in May.

While we have covered the main things going on in May, there may be other holidays during the month that would suit your business's specialty better. Check out what else is going on during this month, and contact us if you have questions on how to center your advertising around these days.

May Day (May 1)

Star Wars Day (May 4)

National Day of Prayer (May 5)

National Nurses Day (May 6)

Nation Teacher's Day (May 6)

VE Day, WWII (May 8)

Armed Forces Day (3rd Saturday in May)



Want to find out what's going on in the other months? Check out our monthly advertising calendar.

Ready to get started?

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Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about billboard marketing and advertising

Fliphound Resources

Out-of-Home Billboard Industry Resources