Rosh Hashanah/Yom Kippur
Rosh Hashanah and Yom Kippur are important holidays within the Jewish culture. With roughly 5.3 million Jews in the United States, these October holidays are a time when brands can respectfully connect with the Jewish demographic. Celebrators of Rosh Hashanah often indulge in symbolic foods that are eaten as good omens for the year. By centering out-of-home (OOH) or outdoor advertising around these symbolic foods, grocers, farmers markets, and bakeries can increase sales. When your advertising connects to an audience on a cultural level, customers are more likely to take an interest in and buy your brand or product.