Out-Of-Home Advertising Billboard Case Studies

Read case studies from leading companies using static (bulletin) and digital billboard (LED) advertising to reach local and national audiences. Get perspective from various industries and companies on how OOH advertising helps drive local and national business, branding and sales objectives. Discover how these large brands and other businesses incorporate OOH advertising in their media mix.

Each of these billboard and OOH case studies provide detailed insight into the problem, solution, background, objective, strategy, plan, campaign details and results for each advertiser.

  • Alaska Airlines Digital Billboard Case Study 2013

    Learn how a major airline raise awareness in a new markets with outdoor advertising and impactful and bold messaging.

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  • Burger King Digital Billboard Case Study 2015

    Learn how a major quick service (QSR) restaurant chain uses dynamic content on digital billboards to display special sales promotions to drive traffic to in-market locations.

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  • Delta Dental Digital Billboard Case Study 2015

    Learn how a major healthcare insurance provider drives consumers online to engage with a brand and increase dental plan sales with OOH and billboards.

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  • ESPN College Football Digital Billboard Dynamic Content Case Study 2015

    Learn how a major sports cable network promotes and informs college football fans about the new college football playoff format using dynamic content and real-times scoreboards using OOH and digital billboards.

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  • Johnsonville Sausage Static Billboard Case Study 2013

    Learn how a leading brand of premium food increase brand awareness with consumers and retailers with creative messaging while maintaining a local flavor using OOH and billboards.

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  • Service King (collision repair) Digital Billboard Case Study 2014

    Learn how to introduce a new automotive repair brand in new markets using dynamic and real-time traffic conditions to display hyper-targeted ads and messages tomotorists using digital billboards.

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  • Stand Out in a Crowd Congressional Candidate Case Study 2014

    Learn how a congressional candidate used political outdoor advertising and billboards to stand out from the crowd (versus six other candidates) and win a local primary election.

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  • Teachers Credit Union, Static and Digital Billboard Case Study 2008

    Learn how a local credit union makes a name for itself, creates buzz and differentiates itself with consumers using outdoor advertising in the face of heavy competition from national and traditional financial service providers.

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  • Virgin America, Digital Billboard Social Media Case Study 2013

    Learn how an airline company shares its in-flight, flying, customer satisfaction and brand experience with consumers on the ground and amplify its social media campaign with outdoor advertising and billboards.

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  • Wayne Savings Bank Static Billboard Case Study 2014

    Learn how a local bank promotes brand awareness and educates the public about the bank’s services in the highly competitive financial services market using outdoor billboard advertising.

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