Out-of-Home Marketing and Advertising Associations
The trade organizations listed below represent the advertising, agency, marketing, out-of-home (OOH), advertising, radio and TV industries on a local and national level and provide important industry insight and forums for members and non-members.
Fliphound is a member, has presented, or has participated in several events and other activities with many of these leading trade organizations.
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American Association of Advertising Agencies (AAAA)
New York, NY The 4A's is more than just a trade association; it is a collection of talented and accomplished individuals across all industry disciplines dedicated to sharing their own experiences and best practices with a larger community.
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Association of National Advertisers (ANA)
New York, NY As the leading organization and voice for client side marketers, ANA connects and leads the marketing community and provides invaluable corporate membership benefits for over 650 member companies, 15,000 brands and 30,000 marketers. ANA provides leadership that drives marketing excellence.
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Canadian Out-of-Home Measurement Bureau (COMB)
Toronto, Ontario, Canada The Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. It publishes circulation and market data for over 70,000 OOH advertising faces in over 280 markets. COMB is a national, not-for-profit association dedicated to providing unbiased, accurate and independent quantitative research since 1965. COMB's members include OOH companies, advertising agencies and advertisers that provide guidance, funding and oversight to the measurement process.
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Digital Place Based Advertising Association (DPAA)
New York, NY The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place based advertising networks.
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FEPE International (Out of Home Advertising)
Zurich, Switzerland FEPE International (the Federation European Publicite Exterieur) is a worldwide association of outdoor advertising companies engaging in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media.
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Interactive Advertising Bureau (IAB)
New York, NY
The Interactive Advertising Bureau (IAB) is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. -
Independent Billboard Operators (IBO)
Oklahoma City, OK
The Independent Billboard Operators is a professional organization that consists of like-minded regional billboard operators that function in a collective and cooperative manner. We operated under a different name for decades and membership decided to change the organization's name in 2009 to best reflect the style and feel of our operators. -
National Association of Broadcasters (NAB)
Washington, DC The National Association of Broadcasters is the voice for the nation's radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities.
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Outdoor Advertising Association of America (OAAA)
Washington, DC OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues.
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Out-of-Home Marketing Industry Association of Canada (OMAC)
Toronto, Ontario, Canada The Out-of-Home Marketing Association of Canada (OMAC) promotes and represents the out-of-home (OOH) advertising industry. OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.
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Traffic Audit Bureau (TAB)
New York, NY
Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose historical mission has been to audit the circulation of out of home media in the United States. Recently TAB's role has been expanded to lead and/or support other major out of home industry research initiatives.