A bot is a software application that runs automated tasks – usually that are both simple and structurally repetitive – over the internet typically at a much higher rate than would be possible for a human alone. Many ad industry leaders believe more than half (50%) of online ads are consumed by bots rather than by real people and living human beings (see Ad Fraud). Out-of-home and billboard advertisements (ads) are not subject to automated clicks from bot traffic and are seen by real people, real motorists, and real audiences.

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