What is a Controller?

  Back to glossary


A controller is a computer, PC, or computer-type device used to program, communicate with, manage, and operate billboards or digital displays and is usually placed inside a secure steel or aluminum enclosure or cabinet attached to the structure.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data