Deal ID, or deal identifier, is the unique number of an automated ad buy. A deal identifier (ID) is a unique string of characters or piece of code used by online programmatic ad platforms, public and private marketplace to match up specific buyers and sellers with advertising transactions based on a number of rules they have agreed on electronically or using automation previously. A deal identifier (ID) for Fliphound is the identifier that links the OOH or outdoor billboard advertising inventory (pricing, terms, duration frequency data, etc.) to a specific advertiser or media buyer. Deal ID’s are widely used on the web and internet to grant buyer/ATD/DSP access to ad placements or data that a publisher exclusively makes available to them.
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