What is a Demand-Side Platform (DSP)?

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Demand-Side Platform (DSP)

Demand side platform (DSP) is a company or ad platform that provides technology for media buyers to purchase ad placements, typically via guaranteed contracts, packages or real-time-bidding (RTB) on using an online platform. Fliphound is a leading player in the outdoor billboard and out-of-home industry. Leading players on the web are Google’s DoubleClick and Turn.

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