What is Designated Market Area (DMA)?
Designated Market Area (DMA)
A designated market area or a DMA is a geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. A designated market area or DMA is used by advertisers for multi-media planning, DMAs are non-overlapping markets and cover the entire United States. Outdoor billboard advertisers use DMAs to geographically target advertising campaigns and DMA data to compare out-of-home advertising to other media.
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