What is a Face?

  Back to glossary


Face is the surface area on an outdoor unit or structure where advertising copy is displayed. A face can also be referred to as a “panel” or “unit”. A billboard unit may have more than one face. Many are stacks (one face on top of the other) or back-to-backs (one face on the back side) allowing for multiple outdoor advertisers.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data