What is a Permanent Billboard?
A permanent bulletin is a bulletin ad, used in an outdoor advertising campaign, where the advertising remains permanently located at a specified billboard or structure site throughout the term of a contract, usually for long periods (12 months or longer). A permanent bulletin program can build strong brand recognition in specific market areas so customers will think of you when making purchasing decisions. Permanent billboard bulletins, usually available in high density locations, often point motorists and travelers to the nearest exit for restaurants, lodging and fuel. Many bulletin locations may be marked as “Permanent” units, meaning they are sold for longer flights and not included in a market’s list of locations available for "Rotary" of "Flighting" ad campaigns or programs.
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