A poster is a standard out-of-home poster format distinguished by its size and frame around the production/copy. A poster (previously referred to as a 30-Sheet) typically measures 12'3” x 24’6” and Junior Poster (previously referred to as an 8-Sheet) measures 6' x 12'. Posters are located chiefly in commercial and industrial areas on major local roads. They are viewed principally by people in automobiles or pedestrians and deliver exposure to residents and to commuter traffic. Posters can be found in virtually all markets (cities/towns). Posters allow out-of-home advertisers to: build reach within a market quickly and cost effectively, are ideal for localized targeting of demographic audiences and geographic areas; and stimulate sales near point-of-purchase locations.
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