What is a Posting Period?

  Back to glossary

Posting Period

Posting period (also known as display period) is the time the ad or flip or message rand on the outdoor advertising structure. For traditional static or vinyl outdoor advertising structures this is usually measured in months, since substrate needs to be installed or hung on the outdoor unit. Digital outdoor billboard advertising now allows posting periods to be much shorter (measured in days or weeks) since the ad copy or artwork can be sent electronically to the digital billboard face via a computer or other device.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data