What is a Posting Period?
Posting period (also known as display period) is the time the ad or flip or message rand on the outdoor advertising structure. For traditional static or vinyl outdoor advertising structures this is usually measured in months, since substrate needs to be installed or hung on the outdoor unit. Digital outdoor billboard advertising now allows posting periods to be much shorter (measured in days or weeks) since the ad copy or artwork can be sent electronically to the digital billboard face via a computer or other device.
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