What is a Real-time-bidding Rate (RTB rate)?

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Real-time-bidding Rate (RTB rate)

The real-time-bidding (RTB) rate is the cost per flip or individual advertising message on an outdoor billboard or outdoor advertising unit. Real-time-bidding (RTB) pricing can vary based on the number of messages ,auction pricing demand, the unit or board chosen, and message length generally 8,7, or 6 seconds. The average monthly real-time-bidding (RTB) rate is calculated by taking the price paid for the ad campaign divided by the number of messages displayed (an 8 second ad rotation would equal 1,350 messages per day) divided by the number of days in a month (28 days are considered the standard days in a month for outdoor advertising). In Wichita, Kansas, for example, the average monthly RTB rate for ads purchased on Fliphound range between $0.025 and $0.09 per flip or ad. In the surrounding New York City tri-state metro area (CT-NJ-NY - not including Manhattan and Times Square) area average monthly RTB rates can range between $0.07 and $0.15 per flip or message.

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