What is a Supply-Side Platform (SSP)?

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Supply-Side Platform (SSP)

An ad-tech company that works with media owners or publishers to help them sell their inventory to new advertisers for the most money possible. http://localhost/outdoor-billboar. Fliphound is one of the leading players in providing this capability to out-of-home companies and helps sell advertising inventory for leading billboard owners and operators. The market is more developed for online advertising and the top players include AppNexus and Rubicon Project.

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