What is a Traffic Audit?

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Traffic Audit

Traffic audit is a third party’s verification of traffic circulation in a market. Traffic audit information is used to calculate outdoor or out of home advertising daily effective circulation (DEC) and impression measurements. Traffic audit information is provided by each state’s department of transportation and from Geopath (formerly known as the Traffic Audit Bureau - TAB). For example, Atomic Billboards obtains traffic circulation information from the Kansas Department of Transportation (KDOT).

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