What is a Wallscape?

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A wallscape is an elaborate outdoor advertisement that is either painted in mural form or attached directly to exterior building surfaces. Wallscapes vary in size and are usually are placed in landmark locations in major metropolitan cities for out-of-home advertising. Wallscapes can be found on the sides of apartment buildings, parking garages, construction sites, and other various high profile buildings throughout a city. They are also located in downtown shopping and business districts where traditional billboards are limited.

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