Alternative media includes outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Alternative Out of Home (OOH) media includes, but is not limited to: arena and stadiums, interior placed based, convenience stores, video networks, health clubs/restaurants/bars, exterior placed based (i.e. airborne, marine, resorts and leisure). Advertisers use alternative media to create customized advertising programs that generally target specific consumer audiences.
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