What is an Ad Exchange?

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Ad Exchange

An ad exchange is an online marketplace for advertisers to buy and sell inventory, often through real-time auctions. Fliphound went live in May of 2013 with its public and open out-of- home (OOH) digital outdoor advertising exchange and ad platform and remains a leader in OOH industry. Top players on the internet include Google’s AdX, Yahoo’s Right Media, Facebook Exchange and AppNexus.

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