Auction pricing is the price and advertiser pays after participating in an ad auction. The price the advertiser pays for a billboard ad, impressions or ad placement depends on the outcome of the auction. Auction pricing is determined by several factors including the participants in the auction, out-of-home (OOH) inventory availability and the minimum price per ad or flip. Outdoor billboard and online advertisers on Fliphound participate in ad auctions using the platform’s Real-time-bidding (RTB) feature.
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