What is Cost per Point (CPP)?

Cost per Point (CPP)

Cost-Per-Point (CPP) is a measure of cost efficiency which enables you to compare the cost of an advertisement or campaign schedule to other advertisements (for example, TV, versus radio, or versus out-of-home (OOH) or billboard advertising). CPP is calculated as Media Cost divided by Gross Rating Points. The Cost per point (CPP) is the cost of advertising exposure opportunities that equals one rating point or one (1%) of the population in any geographically defined market. Also known as Cost Per Gross Rating.