What is Cross Read (aka Left Read)?

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Cross Read (aka Left Read)

Cross read (aka Left read) describes the position of the billboard face or advertising display as it relates to the direction of the motorist. When the traveler is going one direction, and the face is on the left side, ACROSS the road of travel, it is known in the industry as a cross read or left read. Alternately, one on the right side is a right read.

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