What is Custom Market?

  Back to glossary

Custom Market

Custom market is a marketing method whereby an advertiser tries to customize the message to the unique needs of a specific customer or specific subset of customers or specific portion of the market. Custom markets are used by billboard companies (or their billboard plants or networks) or advertisers to highlight out-of-home (OOH) ad delivery within relevant geographic areas. For example, custom markets are generally counties or groups of counties or a custom market that may use targeted outdoor billboard advertising to reach certain demographic profiles like a high net worth customers.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data